Projects
Great design makes hard things feel easy. I partner with growth-focused companies to build digital products that users love and businesses depend on—combining research, strategy, and craft to solve real problems across mobile, web, and enterprise platforms in competitive, high-stakes environments.
A curated selection of projects from my five years at Tracxn, showcasing product enhancements, UX redesigns, and design system improvements. These case studies highlight my design process, problem-solving approach, and impact while respecting product confidentiality.
Factory.ai helped me evaluate how the researched interaction patterns could be adapted to Tracxn's existing architecture by identifying reusable components, validating implementation feasibility, and ensuring consistency with the platform's design system.
An elegant jewelry e-commerce platform combining minimalist design, intuitive navigation, and stunning visuals to create an exceptional shopping experience for discerning jewelry lovers.
RedMart, Lazada Group's supermarket arm in Singapore, offers quality fresh food, household essentials, and premium products with convenient home delivery seven days a week, year-round.
An enterprise recruitment platform enabling HR teams to post jobs, source candidates, and manage applicants.
